When you’re planning a major event or conference, choosing the right venue can lift everything to a new level of success. Take a look at our pick of the best hotel conference rooms to take your events to the next level. The Tate Ballroom in the Vineyard Tower at Gaylord Texan Resort. Image credit: Gaylord
Decision making is the process of making choices by identifying a decision, gathering information, and assessing alternative resolutions. Using a step-by-step decision-making process can help you make more deliberate, thoughtful decisions by organizing relevant information and defining alternatives. This approach increases the chances that you will choose the most satisfying alternative possible. 1- Identify
Two beautiful women looking at clothing on hangers with smile while standing at the clothing store Customer experience (CX) is a term we’re hearing a lot about these days. But what does it really mean, and how is it different from customer service? Customer experience (CX) is a term we’re hearing about a lot these
A push marketing strategy, also called a push promotional strategy, refers to a strategy in which a firm attempts to take (“push”) its products to consumers. In a push marketing strategy, the goal is to use various active marketing techniques to “push” their products to be seen by consumers starting at the point of purchase.
On average, we’re talking about 25 or more touchpoints — making it frustrating and even intimidating to think about all of the opportunities for engagement. So today I’m going to go over some of these key touchpoints, and divide them up into three digestible buckets. 1. Digital Engagement The first type of touchpoints is digital
A customer journey map is a visual representation of every experience your customers have with you. It helps to tell the story of a customer’s experience with your brand from original engagement and into hopefully a long-term relationship. At first glance, a customer’s journey is pretty simple. You offer something, they buy it. But once
Customer experience management (CXM) is the management of customer interactions through each physical and digital touchpoint in order to deliver personalized experiences that drive brand loyalty and increase revenue, according to David Clarke, global chief experience officer at PwC. Brands accomplish CXM programs through a combination of software, analytics, research and data-management systems. In recent
This may come as a surprise but implementing customer feedback is not about sending out surveys. It’s not even about collecting data. It’s about something much more. It’s about driving change in the organisation using that information and it’s not always easy. It takes effort, it takes perseverance and it takes a focus on change
Think 80/20. Tim Ferriss, entrepreneur and author of The Four Hour book series, is an advocate of a lean learning method he calls DiSSSCaFE. He suggests identifying the minimum learnable unit (MLU), and applying the Pareto Principle. If you want to learn Japanese, focus on the 20% of words and phrases that show up 80%
Employee training is one of the most critical parts of the employee experience. When a new employee starts, they’re a sponge, ready to absorb information about your company, your policies and procedures, and their role and responsibilities. Existing employees also need ongoing training to learn new skills, improve existing ones and continue to grow over
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