When you’re planning a major event or conference, choosing the right venue can lift everything to a new level of success. Take a look at our pick of the best hotel conference rooms to take your events to the next level. The Tate Ballroom in the Vineyard Tower at Gaylord Texan Resort. Image credit: Gaylord Texan Resort A truly memorable conference or event takes advantage of the unique attributes of the venue it’s held in. Create a customized event at any of these hotel conference rooms which offer unparalleled support to drive your productivity and results.   Best hotel conference rooms

  Decision making is the process of making choices by identifying a decision, gathering information, and assessing alternative resolutions. Using a step-by-step decision-making process can help you make more deliberate, thoughtful decisions by organizing relevant information and defining alternatives. This approach increases the chances that you will choose the most satisfying alternative possible. 1- Identify the decision: You realize that you need to make a decision. Try to clearly define the nature of the decision you must make. This first step is very important. 2- Gather relevant information: Collect some pertinent information before you make your decision: what information is needed,

Two beautiful women looking at clothing on hangers with smile while standing at the clothing store Customer experience (CX) is a term we’re hearing a lot about these days. But what does it really mean, and how is it different from customer service? Customer experience (CX) is a term we’re hearing about a lot these days. Research has called customer experience the ultimate competitive advantage and companies are creating new tools to help businesses monitor and manage it effectively. It’s clear that CX increasingly important to organizations around the globe, but what does it really mean? Customer experience feels like a

A push marketing strategy, also called a push promotional strategy, refers to a strategy in which a firm attempts to take (“push”) its products to consumers. In a push marketing strategy, the goal is to use various active marketing techniques to “push” their products to be seen by consumers starting at the point of purchase. Push Marketing Strategy Push marketing strategies are usually used to gain product exposure. Once a product becomes established in the market, a pull marketing strategy is used.  Examples of Using a Push Marketing Strategy  In a push marketing strategy, the firm takes the product to consumers.

On average, we’re talking about 25 or more touchpoints — making it frustrating and even intimidating to think about all of the opportunities for engagement. So today I’m going to go over some of these key touchpoints, and divide them up into three digestible buckets. 1. Digital Engagement The first type of touchpoints is digital engagement. A lot of people can nail the first invitation email that gets people to the actual event page, but there are a lot of other emails that you might be forgetting about. One in particular is the confirmation email. This confirmation message gives you an

A customer journey map is a visual representation of every experience your customers have with you. It helps to tell the story of a customer’s experience with your brand from original engagement and into hopefully a long-term relationship. At first glance, a customer’s journey is pretty simple. You offer something, they buy it. But once you get into the detail, customer journeys are quite complex and come in many varieties. Your customers can come into contact with your business in a multitude of ways and from many different starting points, for example, marketing, referrals, search, social media, customer service enquiries and

Customer experience management (CXM) is the management of customer interactions through each physical and digital touchpoint in order to deliver personalized experiences that drive brand loyalty and increase revenue, according to David Clarke, global chief experience officer at PwC. Brands accomplish CXM programs through a combination of software, analytics, research and data-management systems. In recent years, several brands have infused CXM with Artificial Intelligence (AI) and machine learning engines that help manage customer data and predict future interactions to allow brands to serve relevant content. “Customer journeys are either historical or hypothetical,” said Tim Linberg, chief experience officer at Verndale. “We